Midjourney 产品摄影提示词指南
在数字时代，如何展示一个产品变得越来越关键。Midjourney 作为文本到图像的 AI 生成器，提供了用语言转化为视觉体验的独特方式。无论你是想要呈现细致的艺术风格、生动的构图，还是令人难以忘怀的背景，Midjourney 都可以为你打造出完美的图像。
本文将深入探讨如何利用 Midjourney 提示词，为你的产品打造独特的视觉形象。从风格到构图，再到背景，每一个细节都有可能成为你产品故事的核心。
风格
在 Midjourney 中，我们可以通过提示词为产品指定不同的视角、风格和技术，将产品呈现得栩栩如生。
高调 (High Key)
高调风格主要以浅色调和色彩为主，很少有中间色调或阴影。它传达一种欢快、简洁、大气的氛围。这种风格可以强调产品的外形和细节，通常以白色或浅色背景为背景。
Prompt: high key product photography of a sleek and minimalist desktop computer --ar 16:9
Prompt: high key product photography of a high-end espresso machine, sleek lines, metallic sheen
Prompt: high key product photography of a set of handcrafted ceramic vases, intricate details, vibrant colors
低调 (Low Key)
低调风格突出明暗区域之间的强烈对比，尽量减少中间色调。这种风格表现情绪化、戏剧化。这种风格的产品图在较暗的背景下突出特定的细节或轮廓。
Prompt: low key product photography of a high-end sound system --ar 16:9
Prompt: low key product photography of a high-end fragrance bottle, highlighting the intricate glass details and deep amber liquid
Prompt: low key product photography of a gourmet dark chocolate bar, glossy surface, exquisite packaging --ar 16:9
极简 (Minimalist)
极简主义强调简洁，利用大量负空间将焦点吸引到主体上。这种风格突出了产品的设计、外形和功能，减少任何干扰因素。
Prompt: minimalist product photography of a contemporary, chrome-plated kitchen faucet with clean lines
Prompt: minimalist product photography of a sleek, stainless steel water filter pitcher
Prompt: minimalist product photography of a pair of wooden headphones with clean, unadorned ear cups
生活化 (Lifestyle)
这种风格是以生活化的方式展现产品在现实生活中的情景或设置，强调产品如何融入日常生活。
Prompt: a close-up shot of a video game controller being held by a gamer in a gaming den
Prompt: a close-up shot of a DSLR camera being held by a professional photographer in a photography studio
Prompt: a close-up shot of a luxury handbag being held by a fashionable woman in a high-end boutique
Prompt: a close-up shot of a portable speaker being held by a group of friends at an outdoor music festival
微距 (Macro)
这种风格用于展示肉眼无法看到的复杂细节、纹理和特征，可以产生独特的视觉冲击感。
Prompt: dew-covered beer bottle, beverage macro, outdoor environment, cool and refreshing lighting, commercial style
Prompt: close-up shot of a intricate silver necklace, soft natural light, elegant, minimalist, pastel color
Prompt: extreme close up shot of a futuristic smartwatch, high-tech studio lighting, sleek and metallic colors, futuristic
平铺 (Flat Lay)
这种风格是指从自上而下的角度展现产品，通常是整齐地排列在平面上。它以美观的排列方式展示多个物品，强调产品之间的关系或展示一个系列。
Prompt: flat lay photography of a colorful assortment of makeup products, soft diffused light, playful and girly, pastel color palette --ar 16:9
Prompt: flat lay photography of a tropical cocktail assortment, minimalist
Prompt: flat lay photography of a collection of artisan pottery, diffused natural light --ar 16:9
运动模糊 (Motion Blur)
这种风格可以展现产品的动态，通过动态模糊来创造视觉吸引力或强调产品的动态性能。
Prompt: speed and motion captured in a spinning fidget spinner, studio setup, neon colors, exciting and playful, top-down perspective, long exposure
Prompt: dynamic and action-packed remote-controlled car race, outdoor track, golden hour lighting, vibrant and competitive, panning motion blur --ar 16:9
Prompt: a sleek smartphone in motion blur, bustling city backdrop, neon city lights, futuristic and high-tech, close-up shot, speed and motion
剪影 (Silhouette)
这种风格利用产品背后的背光来突出产品的外观或形状而非其细节特征。可以营造神秘感和戏剧效果。
Prompt: close up shot of Scooter's sleek silhouette gracefully glides over the ancient, weathered cobblestone street, kissed by the soft, warm embrace of a nostalgic, golden sunset, nikon d850 --ar 16:9
Prompt: close up shot, silhouette of a highly-reviewed gaming console with dynamic LED accents, set against a futuristic backdrop --ar 16:9
Prompt: a sleek sports car silhouette against a fiery sunset, highlighting its aerodynamic curves, passion and power, low-angle shot, dramatic lighting, warm color palette, nikon d 850 --ar 16:9
微缩 (Miniature)
这种风格可以在场景中放置一个微小的人物模型，让场景看上去像是一个微缩世界，从而突出产品的有趣。
Prompt: macro product photography of micro tiny sized chef climbing a giant vibrant red chili pepper
Prompt: macro product photography of micro tiny sized fashionista leaning on a giant designer handbag
Prompt: macro product photography of micro tiny sized kid climbing on a pink doughnut
泼溅 (Splashing)
这种产品的动态侧重于捕捉液体（通常是水）与拍摄对象相互作用的瞬间，可以用来强调产品的新鲜、纯净或防水特性。
Prompt: a sleek silver sports car tire immersed in a puddle of water, with dynamic water droplets frozen in mid-air
Prompt: close up shot a bottle of premium olive oil, with a golden splash revealing crushed olives
Prompt: an icy cold cola can being opened, with a refreshing explosion of cola splashing out
Prompt: running shoes making contact with a puddle, water splashing on impact
悬浮 (Floating)
在提示词中添加悬浮可以让产品处于半空中，给人以漂浮或悬浮的错觉。这种技术可以在产品周围营造出一种失重感、运动感或魔幻感。
Prompt: close-up shot of a pair of sleek athletic sneakers suspending in mid-air, gently hovering above a billowing, vibrant cloud of multicolored powder, dreamlike, ethereal lighting
Prompt: a pair of premium noise-canceling headphones hovering gracefully amidst sound waves, immersive and serene, soft and ambient lighting, close-up shot
Prompt: close up shot of video game console suspended in mid-air, surrounded by digital graphics, gaming paradise, high-speed sync
烟雾 (Smoke)
在提示词中加入烟雾，可以增加戏剧性、神秘感，或象征产品的某些属性，如热度、新鲜度或强度。
Prompt: luminous smoke enveloping a premium transparent tequila bottle
Prompt: spirals of smoke dance in the air, sleek athletic shoe, vibrant and surreal, neon lighting
Prompt: rolling waves of mint green smoke highlighting a luxury skincare product
构图
产品图片不仅仅是捕捉产品的外形和质感，更是为产品赋予情感和故事。通过不同的构图手法，我们可以呈现出产品不同的特性和魅力。
倒影 (Reflection)
倒影可以用来强调产品周围的环境，增加深度，让画面生动有趣。
Prompt: a sleek silver wristwatch with luminous markings, casting a pristine reflection beneath
Prompt: a sleek black smartphone with a curved glass screen, its reflection mirroring the cityscape in the background
Prompt: a sleek silver laptop with a backlit keyboard, its reflection capturing the modernity of a minimalist office
水面之下 (Underwater)
这种构图可以展示产品的防水功能，或营造产品的宁静、神秘或沉浸感。
Prompt: a bottle of beer plunging into clear blue water, intricate label
Prompt: waterproof sports camera plunging into the deep blue sea
Prompt: a bottle of luxury perfume plunging into deep blue sea, intricate label
屏幕上 (On Screen)
把产品展现到屏幕上可以为产品创造一个虚拟空间，增加趣味。
Prompt: front view of laptop screen displaying a high-resolution product image of a luxurious perfume, minimalist --ar 16:9
Prompt: front view of laptop screen displaying a high-resolution product image of exquisite porcelain dinnerware --ar 16:9
几何构图 (Geometric Composition)
把产品按照几何形状进行排列，可以美观地陈列产品，给观众带来秩序感和安全感。
Prompt: bird's eye view of high-end watches neatly arranged on a sleek black glass background with a grid-like geometric pattern, soft diffused lighting, minimalist and modern, symmetrical composition
Prompt: bird's eye view of colorful macarons neatly arranged on a rustic wooden table with a circular layout, warm golden hour lighting, flat lay perspective, pastel color palette
Knolling
Knolling 以美观和有条理的方式在一个平面上展现产品。在 Midjourney 中它是一个神奇的关键词，用在单个物体上有时可以把它的各个组成部分展现出来。
Prompt: knolling sewing machine, soft daylight
Prompt: knolling stationery collection on a rustic wooden desk --ar 16:9
Prompt: knolling pet grooming essentials with a dog in the center, diffused window light --ar 16:9
背景
背景不仅仅是产品的衬托，它还可以增强产品的特点，引导观众的视线，甚至是传达品牌信息的媒介。
展示台 (Podium)
把产品放在展示台上可以突出其重要性，使之成为视觉的焦点。
Prompt: product podium with a wooden-textured platform, minimalist --ar 16:9
Prompt: warm yellow backdrop with an product podium --ar 16:9
Prompt: solitary thin stone product podium against a seamless blue background --ar 16:9
镜头炫光 (Lens Flare)
镜头眩光是指非成像光线进入镜头，然后照射到相机的胶片或数码传感器上。这会产生明显的条纹光或一系列圆圈。在提示词中添加镜头炫光可以增加画面的戏剧感、温暖感或复古感。
Prompt: shimmering diamond ring on a velvet cushion, royal blue background with lens flare
Prompt: glistening bottle of luxury perfume with golden accents, black background with lens flare
Prompt: a set of gourmet chocolates arranged in a decorative box, warm brown background with lens flare --ar 16:9
渐变粉彩 (Gradient Pastels)
这种风格的背景可以唤起平静、柔美或现代的感觉，为产品提供令人愉悦的现代背景。
Prompt: a pair of stylish sunglasses, transparent lenses, contemporary frame, against a gradient pastels background --ar 16:9
Prompt: shiny new silver smartphone, reflective surface, sleek design, against a gradient pastels background
大理石纹理 (Marble Texture)
大理石纹理的背景可以赋予产品优雅和精致的感觉。
Prompt: luxury wristwatch, intricate dial wiht sunburst motif, leather strap, on marble with texture
Prompt: crystal-clear whiskey decanter, cut glass, aged whiskey, against background with marble texture, soft lighting
飘渺虚化 (Ethereal Bokeh)
这种风格的背景可以增添一种神奇的、童话般的氛围，让产品显得更加迷人。
Prompt: hand-blown glass vase, soft diffused daylight, translucent pastel shades, ethereal bokeh background
Prompt: delicate porcelain teacup, garden setting, soft pastel colors,dreamlike ethereal bokeh background
激光秀 (Laser Show)
激光灯光秀可以突出产品的未来感或高科技特质，也可以简单地营造一种充满活力的派对氛围。
Prompt: a sports car's sleek chrome grille gleaming amidst the laser light show --ar 16:9
Prompt: a high-end bicycle frame bathed in dynamic laser lights --ar 16:9
Prompt: a sleek VR headset shining amidst the chaotic colors of a laser light show
无缝霓虹灯网格 (Seamless Neon Grid)
在 Midjourney 的提示词中添加无缝霓虹灯网格，可以同时添加霓虹灯的灯光效果和网格状的背景。
Prompt: a shiny, chrome-plated retro microphone, placed elegantly on a seamless neon grid background, close-up
Prompt: a series of premium home audio speakers, each with its unique design, against a seamless neon grid background --ar 16:9
梦幻云景 (Dreamy Clouds)
梦幻云景的背景强调的是蓬松、梦幻般的云朵，充满想象力和幻想，给产品带来轻松、梦幻或神奇的氛围。
Prompt: a pair of elegant high heels, elegantly placed against a whimsical cloudscape, soft, romantic lighting
Prompt: vibrant red lipstick tube, whimsical cloudscape background
